Get to know my work
Establishing a trusted industry report
The Gifts in Wills Report has become a highly-anticipated, annual fixture of the Australian and New Zealand legacy fundraising calendar, offering in-depth insight into modern bequestors and giving trends. The report also drives high-quality lead generation for online will platform Gathered Here, provides value to not-for-profit partners, and reinforces Gathered Here’s reputation as a thought leader in the space.
Creating a monthly webinar series
In 2024, I launched a monthly webinar series to drive quality lead generation, support existing partners, and promote subscription upgrades. I collaborate with subject-matter experts both internally and externally, conduct thorough industry and academic research, and analyse our own data to create truly informative content that reaffirms Gathered Here as a trusted voice in the Australian and New Zealand bequest space.
Total registrants: 3,858
Average registration per webinar: 257
Average attendance rate: 46%
Reports, whitepapers & guides
Sponsored content
I’ve partnered with major, market-leading brands to create engaging advertorial content - both written articles and video scrips - in highly-regulated sectors including finance, investment, and insurance.
Some of the brands I have helped:
Social media
Trade media & journalism
Where my work has appeared:
Canadian employers seek help from Kiwi academics
In the face of devastating wildfires, Fort McMurray employers looked to other side of the world for much-needed support.
Publication:
Human Resources Director Canada.
Year
2016
Workplace trends, with Patagonia’s senior leadership
Secured an exclusive interview with Patagonia’s VP of HR, in addition to quotes from CEO Rose Marcario.
Publication:
Human Resources Director (article syndicated across Australia, New Zealand, Canada, and the US.
Year
2015
